Usta Dönerci Rebranding

The Usta Dönerci rebranding project aimed to modernize and refresh a well-established Turkish fast-casual food brand while preserving its authentic character. I led the design process from concept to final rollout, building a new visual identity that feels contemporary, warm, and accessible.

The updated identity system introduces a more vibrant color palette, dynamic typography, and playful graphic elements that reflect the brand’s energetic personality. Every detail, from packaging to signage and digital assets, was designed to create a consistent and engaging customer experience. The result is a brand that feels familiar yet new, balancing tradition with a renewed sense of joy and modern appeal.

Agency: Walrus Creative Works

Client: Usta Dönerci