About me
Born in Istanbul and working across illustration, graphic design and brand development, Yasemin has created visual work for a wide range of clients and cultural projects. Her practice blends bold storytelling with emotional clarity, using color and form to give both heavy themes and everyday moments a distinct voice.
She has collaborated with global and local brands including WWF Market, Starbucks Turkey, Kahve Dünyası and Reflect Studio, created identity work for cultural projects such as the Istanbul Fringe Festival, and designed human rights focused merchandise for Amnesty International Türkiye. Her portfolio spans illustration, branding, packaging and apparel, shaped by a strong understanding of how design can communicate and connect.
Alongside client work, she continues to build her own creative platforms such as Goodies and Feelings, exploring a softer and more personal visual language. Across every project, her focus remains the same, making design feel alive, intentional and deeply human.
Brand Identities
Overarching visual identity design from research and positioning to brand guidelines and implementation.
Illustration
Illustration and pattern design for identities, packaging and campaigns.
Print Design
Packaging, printed brand collateral, editorial and book design, signage, print campaigns, print production.
Merchandise
Merchandise design from concept development to final production. Illustration, apparel graphics, product styling, packaging for merch items, label and tag design, collection direction, mockups and production ready files.