‘‘We worked with Yasemin first on the Usta Dönerci rebranding, then across a run of smaller branding and social media projects. Her work is genuinely her own. You can spot a Yasemin design from across the room, and that instinct clearly doesn't come from scrolling references.

What makes her rare is she can carry that work into a room full of clients and hold it there. She presents with a calm most art directors spend a decade finding, explains her thinking without getting defensive, and defends it without getting difficult. I've watched her turn a skeptical client into a believer in a single meeting, without raising her voice or diluting the idea.

Going into a project with Yasemin, I knew revisions would be minimal or nonexistent, because she understands the brief, the brand, and the person across the table before she ever opens the file. She also makes the work fun. Any team would be lucky to have her.’’