A&A REBRANDING PROJECT OVERVIEWArafel Internacional was established as a Mexican company in 2002 under the brand Creaciones A&A®. With 20 years of experience in textile design, A&A® products have built a strong presence in the market thanks to their good quality and accessible prices for Mexican families.
Today, A&A® steps into a new chapter with a renewed brand identity, one that honors two decades of craftsmanship while speaking to the families of today with a fresh, distinct voice.
Design Approach
With the brief calling for minimal change to the logo, our focus was evolution, not reinvention. We refined the mark into a more modern, timeless version of A&A®, one that honors its 20 year legacy while feeling fresh.
The ampersand was redrawn with inspiration from the stitching technique used across A&A® products, tying the identity back to its textile roots. The color palette was sharpened for a more vibrant, confident presence.
The result stays true to what long time customers recognize, while stepping into A&A®'s next chapter.
