Logo of Usta Dönerci featuring a cartoon chef with a mustache and chef's hat, crossing arms, with the name in bold black and white letters.

Usta Dönerci Rebranding

The Usta Dönerci rebranding project aimed to modernize and refresh a well-established Turkish fast-casual food brand while preserving its authentic character. I led the design process from concept to final rollout, building a new visual identity that feels contemporary, warm, and accessible.

The updated identity system introduces a more vibrant color palette, dynamic typography, and playful graphic elements that reflect the brand’s energetic personality. Every detail, from packaging to signage and digital assets, was designed to create a consistent and engaging customer experience. The result is a brand that feels familiar yet new, balancing tradition with a renewed sense of joy and modern appeal.

Agency: Walrus Creative Works

Client: Usta Dönerciz

BEFORE

AFTER

Color palette featuring shades of red, orange, yellow, green, blue, and beige with color names and hex codes.
Colorful, geometric patterned tiles arranged in rows with floral and diamond motifs in shades of red, orange, yellow, green, and blue.
Make It
Orange circular logo with a cartoon ice cream cone and three smiling faces in the ice cream. Black text around the top reads 'Çıtır HÜUMUS DÜRÜM'.
A person holding an orange reusable shopping bag with a black line drawing of a hamburger on it.
Line drawing of fast food items including a burger, fries, a sandwich, and a taco, with smiling faces and a sign that reads 'Usta Ailesi'.
A hand holds a large wrap filled with chopped chicken, pickles, shredded cheese, and sauce, held over a colorful table with various geometric and floral patterns.
Six colorful circular icons with Turkish food illustrations and labels, arranged in a 2x3 grid on a black background. From top left to bottom right: a red circle with a happy bowl of meatball soup labeled "Mercimek Çorbası," an orange circle with a happy dish of stuffed vegetables labeled "Bık Kase," another orange circle with a happy plate of fish stew labeled "İskender," an orange circle with a happy pepper-filled pastry labeled "Çıtır Humus Dürüm," a yellow circle with a happy sandwich labeled "Tombik Dürüm," and a yellow circle with a happy chef holding a skewer of meat labeled "Usta Dönerci."
A promotional poster for a Turkish döner restaurant shows a hand holding a döner wrap filled with sliced meat, french fries, pickles, and sauce. The poster has a beige background with orange decorative borders. There is a chef logo at the top, text indicating the product name as 'AYIN MENÜSÜ', and details about the dish and price, which starts at 150 Turkish Lira.